Turn Your Ideas Into Reality

⏱️ From fuzzy concept to working proof of concept. Simple, upbeat, and focused on results.

A focused consultancy for turning ideas into deployable proof of concepts.

Book Your Idea-to-App Strategy Session

The Idea Deployment Challenge

Having a great idea is just the start. How do you determine if it has market fit? What's the fastest way to turn that idea into something tangible that you can show to users and investors?

Assess Market Fit & Feasibility

Get a clear yes-or-no on whether your idea has potential in the market.

Start With a Spark, Leave With a Plan

Transform your fuzzy idea into a concrete, actionable plan.

From Plan to Reality in 90 Minutes

Quickly turn your validated plan into a deployable proof of concept.

Bring Your Idea to Life

Get expert guidance on turning your concept into a deployable proof of concept.

Book Your Idea-to-App Strategy Session

Who Am I?

David Bain

I'm David Bain, and I turn fuzzy ideas into clarity and focused digital products.

As a maker and product strategist, I've learned that success comes from testing key assumptions rather than building on untested theories. I help entrepreneurs move from idea to validation quickly, focusing on what matters most.

My approach combines practical technology expertise with strategic thinking tools that clarify and refine your vision. Together, we'll identify the most direct path to proving your concept works before investing in full development.

Learn more about my work at dbain.com →

Our Approach

Turning ideas into reality requires a strategic approach that balances vision with practical execution.

Clarify Your Concept

We'll help you articulate your idea clearly and identify its unique value.

Assess Market Fit

We'll evaluate the market potential and feasibility of your concept.

Develop an Action Plan

We'll create a concrete plan for turning your idea into a proof of concept.

Build & Deploy

We'll help you create a working proof of concept that brings your idea to life.

Our Services

60-Minute Idea-to-App Strategy Session

Start with a spark, leave with a plan. We'll chat through your idea, assess market fit and feasibility, and end with a clear yes-or-no on proceeding. Perfect for those with a concept who need expert guidance on next steps.

$75

Book Idea-to-App Strategy Session

90-Minute Build Kickoff

From plan to reality in 90 minutes – bringing your idea to life. We'll take your validated plan and craft a deployable proof of concept that you can immediately share with users and investors. Turn your vision into something tangible.

Starts at $299

Book Build Kickoff

Who This Is For

Don't waste time and resources on ideas that won't work. Get clarity on your concept's potential and turn viable ideas into working proof of concepts.

Frequently Asked Questions

Where does this fit in the product development process?

This assessment sits at the very beginning of your development journey, in the "discovery" or "validation" phase. It bridges the gap between having an initial idea and knowing exactly what to build first to test if that idea has merit.

How has AI changed the prototyping process?

AI has dramatically transformed the prototyping landscape. Traditional workflows once separated design and development, but AI now enables simultaneous prototyping and building. This creates both opportunities and challenges—you can move faster, but choosing the right AI tools becomes critical to avoid wasted effort or technical debt.

Do you recommend specific AI tools?

Yes. We help you navigate the growing ecosystem of AI-assisted development tools like Cursor, Claude Code, Roocode, Windsurf, and others. The key is selecting tools that match your specific needs and technical requirements rather than just following trends or using whatever seems newest.

Is this just about planning or do you help with building too?

This service primarily focuses on planning your approach and selecting the right tools. However, we understand that some clients want implementation support too. For those who prefer not to build themselves, we offer an additional "build your prototype in one sitting" service where we can rapidly implement the prototype we've designed together.

How is this different from traditional market research?

Traditional market research (surveys, focus groups) is good at collecting opinions but often fails to predict actual behavior. Our approach focuses on designing experiments to observe user behavior with minimal investment. Instead of asking "would you use this?", we help you build something small that lets users show you through their actions.

If AI makes building easier, why do I need this service?

While AI makes implementation easier, it doesn't solve the fundamental challenge of knowing what to build and how to test your assumptions. The biggest risks in product development aren't technical—they're about building something nobody wants. Our service helps you avoid that outcome by focusing on validation first, then selecting the right tools for efficient execution.

Isn't prototyping becoming obsolete with AI?

Not at all—it's evolving. Rather than creating static mockups, modern prototyping often involves building functional components directly. But the purpose remains the same: validating assumptions with minimal investment. Our approach adapts to this new reality while maintaining focus on what matters most—learning whether your idea has merit before committing significant resources.

What makes an assumption "risky"?

A risky assumption is one that, if wrong, would cause your entire project to fail. These are the assumptions that must be validated before investing significant resources. For example, assuming users will pay for your solution or that your technical approach is feasible are typically risky assumptions.

Who is this service for exactly?

This service is for individuals or organizations unsure of which prototyping tools to use for their next project. This includes entrepreneurs validating new ideas, product teams exploring new features, or organizations navigating the rapidly changing landscape of AI-assisted development tools who want to make informed decisions about their approach.

What do I get after the session?

You'll leave with a clear plan for what to build first, which tools to use, and how to validate your most critical assumptions. This focuses your efforts on the smallest possible experiment that will give you meaningful answers about your product's viability.

Can you guarantee that my audience will use my product?

The session focuses on designing the right experiment to test your audience's behavior, not just telling you what to build. While I can't predict with certainty if your audience will use your product, I help you:

  • Identify what assumption needs testing most urgently
  • Design the minimal prototype that will give you real behavioral data (not just opinions)
  • Select the right tools to build that prototype efficiently
  • Create a clear plan to measure actual usage/engagement

Bring Your Idea to Life

Book your Idea-to-App Strategy Session and turn your idea into reality.

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